Web design for the product page of a company’s E-commerce site is an extremely important part dedicated exclusively to the sale of a specific product or service. Other web pages, like homepages, are mostly informational. A product page is set up to inform and persuade visitors. The ideal outcome is for the potential customer to click the Add to Cart button and make a purchase. Designing the product page is a challenge since creating a beautiful web design may not always equal a high-conversion rate.
Aesthetic choices must closely fit your marketing strategy in order to reach your goal. This ultimate guide for designing a product page will provide valuable information, and hopefully make this process much easier for you to complete successfully. Remember that getting the product off the screen and into customers’ hands is your main objective.
Steps for Designing a Product Page:
- Product Page Goals
- Product Page Content
- Best Practices for Product Page Design
- Choosing the Best Product Page Design Software
- Using a Template-Based Layout Approach
- Designing with the Total Website in Mind
- Prioritising Information Selectively
- Use Images to Tell a Story
- Do Not Underestimate User-Generated Content
- Test, Analyse, and Iterate
Product Page Web Design Goals:
Basically, the entire purpose of a product page is to result in purchasing from the website. In order to achieve the main goal, there are several mini-goals a product pages must be able to accomplish:
Explaining What’s for Sale:
The product page illustrates to visitors what the product looks like, demonstrates how if functions, and provides price information.
Establishes Trust:
Purchasing a product for the first time, especially on-line, requires a leap of faith. A successful product page anticipates and assuages the doubts and concerns of visitors.
- Creates an Experience
- A successful product page uses captivating copy and media to make the digital content come alive for the customer
- Be Intuitive
The product page needs to accomplish the above goals without overloading the users with excessive information.
Product Page Goals vs. Buyer Goals
The product page goals should be in alignment with the goals of buyers. The customer visits the page attempting to satisfy a specific need. If the product is the solution, the product page’s task is persuading the potential buyer that it is the solution to their need. If the product does not fulfil their need, it should be made clear immediately. In order to accomplish this goal successfully, you must clearly understand your buyers’ needs. You must intricately understand the target audience for your product and the types of product pages and web pages they typically visit and enjoy interacting with.
Standard techniques for researching your target audience include reviewing demographic data, conducting interviews, using surveys, and creating psychographic profiles. Designers then must translate the buyer data into psychological principals to be used in the product page design.
