In the concluding article in our series on web design localization we look at how to determine localized structure of the domain and optimizing for mobile use.
How to Determine Localized Structure of the Domain
This step is more technical than the other tips for localization. When there are different website versions, there are a few ways in which to host them on your server. Each method entails unique drawbacks as well as benefits. You could create subdomains for individual localized versions.
A subdomain looks like this in your URL: They are considered as separate websites, so a subdomain could be a hindrance to your SEO. This problem does not occur when using a subdirectory. In your URL, a subdirectory appears like this: Subdomain Subdirectory support.harbourstudios.com harbourstudios.com/blog. Then there is an option for a country code top-level domain, known also as a ccTLD. This option is best for SEO. Country code top level domains are .uk, .ca, .de, and other URL endings that are not .com, .org, or .net.
The following is a quick guide of each structure’s benefits and more information about the pros and the cons with each option:
Optimizing for Mobile Use
One method is to optimize for mobile. Your website should be mobile-responsive no matter what. It is one of the key rules for web design effectiveness. When localizing a website, there are more reasons why having it work perfectly for mobile is a top consideration: In many countries, the primary or exclusive access to the internet is via smart phones. As a result, it is extremely important to pay attention to the little things which can be easily overlooked. For example, the dollar sign ($) is placed before the price in the U.S., but it is placed after the price in Germany. Visitors notice immediately when these small items are out of place so extra attention to details matters greatly.
When localizing your site, be careful not to focus only on big picture concerns like loading time and imagery. Be certain to focus on details also, such as date displays in local format and providing measurements in imperial and metric forms.
A good website localization firm will be knowledgeable about localizing certain small details alongside bigger and more obvious components. In order to become familiar with all the small changes which come along with website localization, try the following: open a localized website in a tab. When prompted, choose your country. Then open the same website in a second tab, but choose a different country. See if you are able to notice all the differences in the details. It will be like solving a “spot the differences” puzzle, and it will illustrate how important it is to have users feel comfortable with their own culture and language on your site.
Think globally, but act locally
Demonstrate to international audiences how your brand is perfect for them also through website localizing. Though they could certainly access and utilize your site from the original version, they are much more likely to check out your website and your brand when it verbally and visually speaks their own language.
Localizing your website is a vital part of expanding successfully in international markets. It is well worth the expense to use top-notch developers and designers who will rise to the task with professional results.
To connect with experienced website designers who will take your site worldwide, be sure to search our platform.