We started with the branding and designed the logo. The red, white and blue colour scheme as well as the star element are based on the national flag of Liberia. In order to make the logo appealing to children, the star element was anthropomorphised into a happy, smiling starfish character. The font used in the logo is SAF, which has a classically African feel to it. For the website design we used a combination of earthy and vibrant colours to reflect the imagery of Liberia.
The photography depicts happy, hopeful school children as well as shots of the founder Mark Taylor and other dedicated volunteers who have worked to make this charity a success. Other design elements include a traditional African pattern repeating across the background and also a silhouetted landscape featuring local wildlife. For the typography we used Museo Slab for the headings and Proxima Nova for the main paragraph text.