A slide show banner sits at the top of the page to showcase the products and to explain the key messaging in alternating animated slides. The ECG heartbeat graphic behind the products gives the viewer an instant visual key as to the devices’ functionality and main selling point. The sections underneath are organised in an alternating colour scheme pattern of a white background theme followed by a dark blue background theme.
Each section is approximately the height of a computer screen so that all of the relevant information can be seen in a single viewing without the viewer having to scroll. The general feel of the web design needed to represent high tech, sportiness as well as general health and well-being.