Eagle Sight are an international investment services company. They asked Harbour Studios to create for them an entire brand identity from the ground up.
This included logo design, business cards, letterheads, envelopes and a brand identity booklet. This branding guide will be used to create a cohesive brand image for all of Eagle Sights marketing activities and collateral going forward.
Logo Design Concepts
Design
Eagle Sight knew for certain that they wanted to include a graphical representation of an eagle in their logo. This bird of prey epitomises clarity of vision and a killer instinct. Eagle Sight as a company wanted to convey to their clients that they shared these attributes when it came to the investment markets.
We provided a variety of logo design concepts for the client’s consideration. After selecting their favourite concept we went through a series of revisions, specifically to the font aspect of the logo.
As a designer, one of the proudest moments is when you visit your client and you are greeted with a signage version of the logo that you have designed, writ large on their office wall.
