It is expected that in the United States alone, revenue from ecommerce will hit $479 billion in 2022. Industry verticals having the largest growth are expected to be toys, hobbies, and DIY, which are three strands that will certainly have experienced a boom through 2020 and 2021’s first half.
In summary, this data indicates that Ecommerce is definitely not just a passing trend. The internet is not going anywhere soon, which means Ecommerce is staying as well. In fact, some predict that Ecommerce retail may meet and maybe even overtake brick and mortar store sales. It is not difficult to believe, since numerous retailers are utilizing an omni-channel business approach.
Today, omni-channel retail represents ecommerce’s future. Omni-channel, as its name implies, means retailing by use of multiple platforms. For instance, a brick-and-mortar retailer might offer ecommerce, use social media with features for shopping, and utilize market places like eBay or Etsy. As mentioned previously, the easier a consumer can find your business and start shopping with you, the more likely it is that they will remember their experience and return. Omni-channel retail plays a large role in this activity.
And Where You Fit In
As Ecommerce grows, the market grows too, which is the good news. There is an abundance of business-more than enough to go around the entire Internet. The main point to keep in mind when you are developing your Ecommerce platform is the ability of shoppers to browse, research, and shop on multiple platforms. Therefore, memorable branding, easy access, and responsive design must be at the forefront of your mind when building a first-class Ecommerce customer experience. And since, by 2024, Ecommerce is predicted to constitute 95% of global retail, there is no reason for any business with a service or product for sale to not get involved.
